Case Studies
How ITM Marketing Helped a National Retailer Grow Online Sales by 30% Per Year
Kirkland’s is a national home furnishings retailer known for stylish, affordable décor and exceptional in-store service. With hundreds of locations across the U.S., they’ve long been a staple in the brick-and-mortar retail space. But by 2010, the rise of eCommerce posed a critical challenge: how to translate their trusted in-store experience into a scalable, profitable online channel.
Enhancing Customer Experience and Driving Revenue Growth for an Advanced Incontinence Product Provider
The client is a leading provider of advanced incontinence products, offering discreet, high-performance solutions like disposable underwear, pads, wet wipes, and towels. Designed with comfort and dependability in mind, their product line serves a mature customer base seeking day-and-night protection they can trust. With a strong direct-to-consumer model—driven by direct mail, phone sales, and continuity programs—the brand needed a partner who could elevate the customer experience and maximize order value without increasing marketing spend.
Boosting Call Center Intelligence with Real-Time Offers and Data-Driven Upsells
Since 2005, this health supplement brand has delivered doctor-formulated products targeting heart health, memory, energy, prostate care, and more. Known for high-quality ingredients and a strong satisfaction guarantee, they reach their mature customer base through direct mail, online channels, and a phone sales model that accounts for 60% of total orders. Their customer service approach needed to be both knowledgeable and compliant—balancing sales performance with patient-like sensitivity.
