BPA & Auditing Guidelines

BPA & Auditing Guidelines force Circulation Managers to take a new look at their call center partners.

The Challenge
An industry leader in business publishing in the U.S. was struggling with their call center campaign guidelines due to recent BPA updates and strengthening their Auditing processes internally. The publisher needed to feel more at ease partnering with a provider that could make them feel more at ease with such critical issues

The Solution
ITM is the trusted strategic marketing partner of the most respected publishing companies in the country. Our intensive program management tools are designed to foster best practices and support BPA and Auditing constraints and allow the circulation managers to focus on what they do best. ITM implemented IntelliView which is an online reporting tool that allows the client to see every aspect of the calling campaign in real time – scripts, file, and results. You can view your qualification results and run reports to show you certain demographic criteria. Interaction Supervisor allows our clients to remote monitor live calls for verification and piece of mind.

The Results
The organization saw an increase in overall results due to the efficiency of managing their programs with ITM - how they wanted and when they wanted right from their office. The Circulation Managers could focus on their own responsibilities and furthermore ITM also records all calls and store them beyond your auditing needs. We know how to leverage a unique relationship with publishing companies and all of these tools are customized to your needs with no additional charges.

Want more information? Call Jen Bosley 800-686-4486 ext 222 or visit us online at www.itmmarketing.com